Video : Y&R, JWT, MCN et Leo BURNETT at the Dubai Lynx
Dr Lance de Masi , President of the IAA UAE Chapter invite Joseph Ghossoub, (Y&R), Roy Haddad (JWT), Akram Miknas, (MCN) and Raja Trad (Leo Burnett)
What is holding the industry’s creativity back? Why is it sporadic? Why is it so often parallel to the work and not the work itself?
This seems to be one of the most confusing and elusive subjects that persists in plaguing the creative industry: we see creativity, we talk a lot about it, we see spotty creative work, but the industry keeps on suffering from having too much mainstream average work and not enough cutting-edge material. Why is this the case and what is getting in our way?
Avarious CEOs’ views on what is getting in the way and what is holding it back are laid out in this session. Clearly, the industry is demonstrating that it is able to develop good work, but we see little of it. Who is responsible? What are the key inhibitors repressing more frequent innovative and creative output? What advice do four CEOs of successful major agency networks have to share about what would enable the industry to make a leap forwards. This is 'truth time' and an opportunity to view things from the leadership’s perspective.
