Mindshare U.A.E. Named Most Effective Agency Office
Mindshare, was recognized at the Effie MENA Awards for outstanding achievement in agency effectiveness.
The event, which first commenced in 2004, is respected as one of the region’s most celebrated awards shows and is dedicated to commending agencies for excellence in advertising and communications. This year, Mindshare U.A.E. was awarded the prestigious title “Most Effective Agency Office for Mena region” for creating high-impact marketing initiatives that produced impressive results
This particular honour from Effie MENA Awards is notable because it recognizes a crucial distinction: marketing initiatives should not only be judged by their level of innovation, but by the results that they are able to deliver when adapted to a specific climate and audience. While creativity and original thinking are practically synonymous with Mindshare, this award honours the U.A.E. office for its ability to deliver ideas that work.
“I am incredibly proud of our agency’s achievements at the Effie MENA Awards,” commented Samir Ayoub, CEO of Mindshare in the Middle East and North Africa region. “The current climate we operate in means that creativity simply isn’t enough for our marketing initiatives to succeed – in order to be effective as an agency, our team needs to strive for real, quantifiable results. With Mindshare’s dedication and expertise, we are proud to consistently produce initiatives that are both innovative and effective.”
The Effie MENA Awards focuses on “ideas that work” – campaigns are judged on real and measurable results. With new categories like Social Media and Shopper Marketing, the awards are more finely-tuned than ever to recognize agencies that address the needs of the modern client and consumer. Both events are highly-localized, creating a platform for recognizing creative Arabic-language advertising and attracting a virtual who’s-who of notable businesspeople from the MENA region – an ideal platform to honor Mindshare, the one of the region’s strongest communications agencies.
