Mehdi Lamloum appointed as executive creative director at Geometry Global Malaysia
Mehdi Lamloum joins the newly formed team at Geometry Global in Malaysia as Executive Creative Director.
Lamloum has been dubbed a creative genius in the social space and have won more than 60 international awards to date, including 13 Cannes Lions, 21 Dubai Lynx and a Grand Clio. Prior to joining Geometry Global, Lamloum was Creative Director for Social@Ogilvy Asia Pacific and based in Hong Kong.
"We welcome Mehdi on board our team. With his award winning credentials and illustrious background in the social and activation space, he will be able to deliver a creative vision and leadership towards a totally different kind of work that does not exist in traditional brand agencies. Mehdi is the most suitable candidate to spearhead and lead the creative challenges for Geometry Global," said Nicky Lim, Geometry Global Regional Director for the ASEAN region.
Last June, WPP announced the formation of Geometry Global with the merging of G2 Worldwide, OgilvyAction and JWT Action across the globe. Geometry Global addresses increasing client demand not only for shopper marketing and activation but also digital and social media, reaching people both inside and outside the store. Digital, social, mobile and search media are the fastest growing sectors in the industry and is increasingly important in driving all activation and shopper marketing efforts.
"Mehdi's background is as unique as it gets. Campaigns he's worked on like 'The Return of Ben Ali' or 'Mobilizing the 12th Man' are clear examples of this, combining brave ideas with technology to create social currency and influence behavior. This approach to creativity is rare yet essential to the kind of work we want to be known for," added Dani Comar, Regional Executive Creative Director for Geometry Global Asia Pacific.
