Senior Management Meeting Brings Together Mindshare's Brightest Minds
Mindshare, which is part of WPP, is a global media agency network helping clients to make collaborative and adaptive decisions across their paid, owned, and earned marketing in real-time. The Mindshare MENA senior management came together for a management meeting in Dubai on August 28th and 29th.
The event, which took place at Fairmont The Palm in Dubai, featured the theme “Adapt to Lead” and discussed Mindshare’s plans to put this attitude to the test and make it a reality in all markets across the MENA region.
The meeting showcased Mindshare’s product developments across three crucial pillars, including data and tech, digital, and creativity. Across these three areas, senior management representatives also discussed how to develop talent across these three areas with the support of Mindshare’s global team. This year, Mindshare MENA’s top employees and senior management were thrilled to welcome the Mindshare global team, including Mindshare EMEA CO-CEO Christof Baron, who left impressed by the regional team’s ideas, passion and commitment.
“The media industry and technology are rapidly evolving, and in order to offer the best services to our clients and continuously add value to their business, we need to stay one step ahead,” says Mindshare MENA CEO Samir Ayoub. “At this year’s ‘Adapt to Lead’ management meeting, our team has outdone themselves again with thrilling ideas that push boundaries and innovate – just the attitude that we expect from our creative minds at Mindshare.”
