2018 Dubai Lynx Award Winners Announced
The annual Dubai Lynx International Festival of Creativity concluded this evening with an Awards Ceremony following three days of talks, workshops, networking and creative inspiration.
Jose Papa, Managing Director Cannes Lions commenting on the 2018 winning work said “The MENA region continues to bring exciting creative ideas to life in novel ways. This year has shown us brands, with belief in their agencies, are embracing creativity and using technology to provide true value to consumers and shaping the culture they live in.”
Outgoing Chairman, Terry Savage added “It’s inspiring to see the growth in bravery and belief in creativity across this region. Dubai Lynx is now in its 12th year and there have been massive developments in the world-class work coming out of the region.”
The 2018 award winners are:
CATEGORY AWARDS
Branded Content & Entertainment
Grand Prix: Havas Media Middle East, Dubai, UAE, “Imagine Dubai” for DCTCM - Dubai Corporation for Tourism and Commerce Marketing
Other awards: 2 Gold, 4 Silver, 5 Bronze
Creative Effectiveness
Grand Prix: TBWARAAD, Dubai, UAE “One-Drop Bottle”, for Henkel
Other awards: 2 Creative Effectiveness Lynx
Design
No Grand Prix awarded
Other awards: 3 Gold, 4 Silver, 5 Bronze
Direct
Grand Prix: TBWARAAD, Dubai, UAE, “The Promoticon” for McDonald's
Other awards: 3 Gold, 3 Silver, 4 Bronze
Film
Grand Prix: Vice Arabia, Dubai, UAE, “We're Listening - The Bil Arabi Documentary” for Vice
Other awards: 1 Gold, 3 Silver, 3 Bronze
Film Craft
Grand Prix: Memac Ogilvy Advize, Amman, Jordan, “Fear of Flying” for Royal Jordanian
Other awards: 3 Gold, 7 Silver, 9 Bronze
Grand Prix for Good
Grand Prix: Ogilvy & Mather Africa, Nairobi, Kenya, “The World's Most Eligible Bachelor” for Ol Pejeta Conservancy
Healthcare
Grand Prix: The Classic Partnership Advertising, Dubai, UAE, “Footnote for the Breast” for Medcare Women & Children Hospital
Other awards: 2 Gold, 5 Silver, 7 Bronze
Innovation
Grand Prix: TBWARAAD, Dubai, UAE, “Highway Gallery” for Louvre Abu Dhabi
Other awards: 2 Innovation Lynx
Integrated
No Grand Prix awarded
Other awards: 1 Gold, 2 Silver, 1 Bronze
Interactive
Grand Prix: TBWARAAD, Dubai, UAE, “#SHEDRIVES” for Nissan Saudi Arabia
Other awards: 1 Gold, 2 Silver, 6 Bronze
Media
Grand Prix: FP7/RUH, Riyadh, Saudi Arabia, “The Woman Behind the Veil” for Al Rajhi Bank
Other awards: 3 Gold, 4 Silver, 6 Bronze
Mobile
Grand Prix: TBWARAAD, Dubai, UAE, “The Promoticon” for McDonald's
Other awards: 1 Bronze
Outdoor
Grand Prix: J. Walter Thompson Beirut, Lebanon, “Em Khalil” for Bou Khalil Supermarket Corporate
Other awards: 2 Gold, 2 Silver, 5 Bronze
PR
Grand Prix: TBWARAAD, Dubai, UAE, “CamelPower” for Nissan
Other awards: 3 Gold, 4 Silver, 4 Bronze
Print & Publishing
No Grand Prix Awarded
Other awards: 1 Gold, 2 Silver, 3 Bronze
Print & Outdoor Craft
No Grand Prix Awarded
Other awards: 1 Gold, 1 Silver, 3 Bronze
Promo & Activation
Grand Prix: TBWARAAD, Dubai, UAE, “CamelPower” for Nissan
Other awards: 2 Gold, 3 Silver, 5 Bronze
Radio & Audio
Grand Prix: TBWARAAD, Dubai, UAE, “Highway Gallery” for Louvre Abu Dhabi
Other awards: 1 Silver, 1 Bronze
SPECIAL AWARDS
Network of the Year
1st place: TBWA Worldwide
2nd place: McCann Worldgroup
3rd place: BBDO Worldwide
Agency of the Year
1st place: TBWARAAD, Dubai
2nd place: BBDO Pakistan, Lahore
3rd place: Y&R Dubai
Independent Agency of the Year
1st place: Good People Content, Cairo
2nd place: VICE Arabia, Dubai
3rd place: Shem’s Publicite, Cassablanca
Media Network of the Year
1st place: OMD Worldwide
2nd place: MediaCom
Joint 3rd place: Magna Global / PHD Worldwide
Lynx Palm Award
1st place: Good People Films, Egypt
2nd place: Made In Saudi Films, Saudi Arabia
3rd place: Dejavu, UAE
Dubai Lynx Advertising Person of the Year
Dani Richa, Chairman and CEO of BBDO Middle East, Africa and Pakistan
Advertiser of the Year du
